{"id":6095,"date":"2020-11-25T10:49:17","date_gmt":"2020-11-25T13:49:17","guid":{"rendered":"https:\/\/adm.sistemaggedeensino.com.br\/portal\/?p=6095"},"modified":"2020-11-25T10:52:53","modified_gmt":"2020-11-25T13:52:53","slug":"como-captar-alunos-diante-da-pandemia","status":"publish","type":"post","link":"https:\/\/www.sistemaggedeensino.com.br\/portal\/2020\/11\/25\/como-captar-alunos-diante-da-pandemia\/","title":{"rendered":"Como captar alunos diante da pandemia?"},"content":{"rendered":"<div id='full_slider_1'  class='avia-fullwidth-slider main_color avia-shadow   avia-builder-el-0  el_before_av_one_full  avia-builder-el-first   container_wrap fullsize'  ><div  class='avia-slideshow av-44ipjz-0556093b858b3a2e99f7a401b935475a avia-slideshow-featured av_slideshow_full avia-slide-slider av-slideshow-ui av-control-default av-slideshow-manual av-loop-once av-loop-manual-endless av-default-height-applied   avia-slideshow-1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 28.666666666667%;'><li  class='avia-slideshow-slide av-44ipjz-0556093b858b3a2e99f7a401b935475a__0  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-6109 avia-img-lazy-loading-not-6109\"  src=\"https:\/\/www.sistemaggedeensino.com.br\/portal\/wp-content\/uploads\/2020\/11\/captacao-de-alunos-1500x430.png\" width=\"1500\" height=\"430\" title='capta\u00e7\u00e3o-de-alunos' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.sistemaggedeensino.com.br\/portal\/wp-content\/uploads\/2020\/11\/captacao-de-alunos.png 1500w, https:\/\/www.sistemaggedeensino.com.br\/portal\/wp-content\/uploads\/2020\/11\/captacao-de-alunos-300x86.png 300w, https:\/\/www.sistemaggedeensino.com.br\/portal\/wp-content\/uploads\/2020\/11\/captacao-de-alunos-1030x295.png 1030w, https:\/\/www.sistemaggedeensino.com.br\/portal\/wp-content\/uploads\/2020\/11\/captacao-de-alunos-768x220.png 768w, https:\/\/www.sistemaggedeensino.com.br\/portal\/wp-content\/uploads\/2020\/11\/captacao-de-alunos-705x202.png 705w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/div><\/li><\/ul><\/div><\/div><div id='after_full_slider_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6095'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-38nsz3-b0c1b3e413924f781ad36cc399f6804c\">\n.flex_column.av-38nsz3-b0c1b3e413924f781ad36cc399f6804c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-38nsz3-b0c1b3e413924f781ad36cc399f6804c av_one_full  avia-builder-el-1  el_after_av_slideshow_full  el_before_av_one_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-khwcvapt-f011410686f29de6363d1f3223495ecf '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Com o distanciamento social imposto pelo combate \u00e0 pandemia da Covid-19, as matr\u00edculas deste ano est\u00e3o sendo at\u00edpicas em diversos sentidos. O processo come\u00e7ou mais tarde do que o de costume, as campanhas ganharam novos elementos e, acima de tudo, a mensagem a ser repassada aos pais e alunos prospectados mudou. Com o <strong>ensino h\u00edbrido<\/strong> em fase de implanta\u00e7\u00e3o, a mensagem da campanha deve contemplar, por exemplo, informa\u00e7\u00f5es sobre a prepara\u00e7\u00e3o para o retorno seguro ao ensino presencial, bem como garantia de acolhimento e qualidade em quaisquer circunst\u00e2ncias. \u00c9 este o dever de casa que est\u00e1 sendo cumprido pelas escolas para <strong>fidelizar os pais e alunos<\/strong> que j\u00e1 fazem parte da comunidade escolar, assim como <strong>encantar os novatos<\/strong>.<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v3mudb-b5d17d12e87fe7dfd50a623864e83f7e\">\n.flex_column.av-v3mudb-b5d17d12e87fe7dfd50a623864e83f7e{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-v3mudb-b5d17d12e87fe7dfd50a623864e83f7e av_one_fifth  avia-builder-el-3  el_after_av_one_full  el_before_av_three_fifth  first flex_column_div av-zero-column-padding  column-top-margin'     ><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-sg24mn-f384a69850f2098550cb809a4db116a3\">\n.flex_column.av-sg24mn-f384a69850f2098550cb809a4db116a3{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-sg24mn-f384a69850f2098550cb809a4db116a3 av_three_fifth  avia-builder-el-4  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-khwfquv8-adf2e094591a766acf505228fca334a5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><blockquote>\n<p>\u201c<em>N\u00e3o adianta comunicar apenas a mesma coisa. O momento educacional hoje \u00e9 outro. Col\u00e9gio \u00e9 sin\u00f4nimo de confian\u00e7a. Sem ela, n\u00e3o h\u00e1 pais e alunos dispostos a criarem uma hist\u00f3ria em longo prazo junto \u00e0 escola. O\u00a0 col\u00e9gio precisa mostrar como est\u00e1 preparado, como evoluiu e o que pretende fazer para a melhor forma\u00e7\u00e3o cont\u00ednua dos seus alunos<\/em>\u201d, detalha o VP de Cria\u00e7\u00e3o e Planejamento da Ag\u00eancia MV2 Digital, Elmo do Val.<\/p>\n<\/blockquote>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2o7zrz-b5b63af9ebf3379f031987d4168e32d6\">\n.flex_column.av-2o7zrz-b5b63af9ebf3379f031987d4168e32d6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2o7zrz-b5b63af9ebf3379f031987d4168e32d6 av_one_fifth  avia-builder-el-6  el_after_av_three_fifth  el_before_av_one_full  flex_column_div av-zero-column-padding  column-top-margin'     ><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-pxbvr3-0297fd1d1fe2c10088060887fa39d0f1\">\n.flex_column.av-pxbvr3-0297fd1d1fe2c10088060887fa39d0f1{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-pxbvr3-0297fd1d1fe2c10088060887fa39d0f1 av_one_full  avia-builder-el-7  el_after_av_one_fifth  el_before_av_hr  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-khwfsg0y-935c499cfa0e001fd5d326258b651e22 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>De acordo com o especialista, quanto ao uso de ferramentas, \u00e9 essencial <strong>associar a presen\u00e7a de marca em diferentes plataformas<\/strong>, tanto em meios convencionais, como m\u00eddia exterior, r\u00e1dio, TV e shoppings, como no ambiente digital, utilizando estrat\u00e9gias que permitam alcance, segmenta\u00e7\u00e3o e boa capta\u00e7\u00e3o de clientes potenciais, afinando o <strong>departamento comercial<\/strong> para essa demanda. \u201c<em>Isso sem esquecer do p\u00fablico interno, ou seja, os atuais pais e alunos, que s\u00e3o a base da dissemina\u00e7\u00e3o gratuita da filosofia da escola<\/em>\u201d, orienta.<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-khwhjzq7-419488fe2b5e404d750d50e2c9f18ec0\">\n#top .hr.hr-invisible.av-khwhjzq7-419488fe2b5e404d750d50e2c9f18ec0{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-khwhjzq7-419488fe2b5e404d750d50e2c9f18ec0 hr-invisible  avia-builder-el-9  el_after_av_one_full  el_before_av_one_half '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div class='flex_column_table av-khwfsscx-33992848cb2e6039a7f227603c6947c8 sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-khwfsscx-33992848cb2e6039a7f227603c6947c8\">\n.flex_column.av-khwfsscx-33992848cb2e6039a7f227603c6947c8{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-khwfsscx-33992848cb2e6039a7f227603c6947c8 av_one_half  avia-builder-el-10  el_after_av_hr  el_before_av_one_half  first flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  '     ><section  class='av_textblock_section av-khwftdcd-9ade08150b7e02aa9071680904d1de75 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Entre todas essas plataformas, o <strong>marketing digital<\/strong>, que j\u00e1 vinha ganhando for\u00e7a em anos anteriores, est\u00e1 tendo uma relev\u00e2ncia ainda maior neste ano de pandemia. Com uma <strong>estrat\u00e9gia online direcionada<\/strong> e bem definida \u00e9 poss\u00edvel aproximar toda a comunidade escolar e ainda atrair alunos interessados em conhecer a escola e os projetos que est\u00e3o sendo desenvolvidos.\u00a0 Segundo a gerente de Marketing do Col\u00e9gio GGE e do Sistema GGE de Ensino, Tatiana Seixas, para que isso aconte\u00e7a \u00e9 preciso investir na <strong>gera\u00e7\u00e3o de conte\u00fado de relev\u00e2ncia<\/strong>, cria\u00e7\u00e3o de <em>landing pages<\/em> para capta\u00e7\u00e3o de leads e a\u00e7\u00f5es em redes sociais com conte\u00fados patrocinados.<\/p>\n<\/div><\/section><\/div>\n<div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-o9aj3z-a1da7289c721fad98813821de504829e\">\n.flex_column.av-o9aj3z-a1da7289c721fad98813821de504829e{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-o9aj3z-a1da7289c721fad98813821de504829e av_one_half  avia-builder-el-12  el_after_av_one_half  el_before_av_one_fifth  flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-khwhirvr-8ed51badc9eb89713b030c8fd1a37674\">\n.avia-image-container.av-khwhirvr-8ed51badc9eb89713b030c8fd1a37674 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-khwhirvr-8ed51badc9eb89713b030c8fd1a37674 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-khwhirvr-8ed51badc9eb89713b030c8fd1a37674 av-styling- avia-align-center  avia-builder-el-13  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-6099 avia-img-lazy-loading-not-6099 avia_image ' src=\"https:\/\/www.sistemaggedeensino.com.br\/portal\/wp-content\/uploads\/2020\/11\/marketing-digital.png\" alt='' title='marketing-digital'  height=\"882\" width=\"1329\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.sistemaggedeensino.com.br\/portal\/wp-content\/uploads\/2020\/11\/marketing-digital.png 1329w, https:\/\/www.sistemaggedeensino.com.br\/portal\/wp-content\/uploads\/2020\/11\/marketing-digital-300x199.png 300w, https:\/\/www.sistemaggedeensino.com.br\/portal\/wp-content\/uploads\/2020\/11\/marketing-digital-1030x684.png 1030w, https:\/\/www.sistemaggedeensino.com.br\/portal\/wp-content\/uploads\/2020\/11\/marketing-digital-768x510.png 768w, https:\/\/www.sistemaggedeensino.com.br\/portal\/wp-content\/uploads\/2020\/11\/marketing-digital-705x468.png 705w\" sizes=\"(max-width: 1329px) 100vw, 1329px\" \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m1aau7-e90a735f0dc5b42b8ea2920aa9532be9\">\n.flex_column.av-m1aau7-e90a735f0dc5b42b8ea2920aa9532be9{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-m1aau7-e90a735f0dc5b42b8ea2920aa9532be9 av_one_fifth  avia-builder-el-14  el_after_av_one_half  el_before_av_three_fifth  first flex_column_div av-zero-column-padding  column-top-margin'     ><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lhca2n-a35fb1ef1483a142247e2c04053b19b9\">\n.flex_column.av-lhca2n-a35fb1ef1483a142247e2c04053b19b9{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-lhca2n-a35fb1ef1483a142247e2c04053b19b9 av_three_fifth  avia-builder-el-15  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-khwfwqgx-a75c00e6d02dda62d15ec14f5cec4be1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><blockquote>\n<p>\u201c<em>\u00c9 preciso antes de tudo entender onde o p\u00fablico da escola est\u00e1 presente. Quais as redes sociais que s\u00e3o utilizadas e como se comunicam. Assim, as a\u00e7\u00f5es podem ser direcionadas e mais assertivas.<\/em><em> A escola, os alunos e os pais s\u00e3o os principais promotores da escola. Ent\u00e3o, havendo um engajamento deste p\u00fablico, haver\u00e1 uma reten\u00e7\u00e3o mais forte e a garantia que as pessoas v\u00e3o procurar naturalmente por ela<\/em>\u201d, orienta.<\/p>\n<\/blockquote>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1xd4of-723ded4f71d96450472b0dd1a0312eab\">\n.flex_column.av-1xd4of-723ded4f71d96450472b0dd1a0312eab{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1xd4of-723ded4f71d96450472b0dd1a0312eab av_one_fifth  avia-builder-el-17  el_after_av_three_fifth  el_before_av_hr  flex_column_div av-zero-column-padding  column-top-margin'     ><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-khwhmq7q-b86cd84534dfdcf4b799ded0ad348885\">\n#top .hr.hr-invisible.av-khwhmq7q-b86cd84534dfdcf4b799ded0ad348885{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-khwhmq7q-b86cd84534dfdcf4b799ded0ad348885 hr-invisible  avia-builder-el-18  el_after_av_one_fifth  el_before_av_one_third '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div class='flex_column_table av-khwfz1a8-4043912f6579dbedc93fda09e032932a sc-av_one_third av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-khwfz1a8-4043912f6579dbedc93fda09e032932a\">\n.flex_column.av-khwfz1a8-4043912f6579dbedc93fda09e032932a{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-khwfz1a8-4043912f6579dbedc93fda09e032932a av_one_third  avia-builder-el-19  el_after_av_hr  el_before_av_two_third  first flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-khwhj2fi-345a9bb3c837ed3bb5d344e497b9c6ed\">\n.avia-image-container.av-khwhj2fi-345a9bb3c837ed3bb5d344e497b9c6ed img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-khwhj2fi-345a9bb3c837ed3bb5d344e497b9c6ed .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-khwhj2fi-345a9bb3c837ed3bb5d344e497b9c6ed av-styling- avia-align-center  avia-builder-el-20  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-6101 avia-img-lazy-loading-not-6101 avia_image ' src=\"https:\/\/www.sistemaggedeensino.com.br\/portal\/wp-content\/uploads\/2020\/11\/vendas-e-marketing.png\" alt='' title='vendas-e-marketing'  height=\"439\" width=\"700\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.sistemaggedeensino.com.br\/portal\/wp-content\/uploads\/2020\/11\/vendas-e-marketing.png 700w, https:\/\/www.sistemaggedeensino.com.br\/portal\/wp-content\/uploads\/2020\/11\/vendas-e-marketing-300x188.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/div><\/div><\/div><\/div>\n<div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-gz7y1r-0d32da72afe9d8b867d19f5bca83def9\">\n.flex_column.av-gz7y1r-0d32da72afe9d8b867d19f5bca83def9{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-gz7y1r-0d32da72afe9d8b867d19f5bca83def9 av_two_third  avia-builder-el-21  el_after_av_one_third  el_before_av_one_full  flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  '     ><section  class='av_textblock_section av-khwfzw1e-d9024ee4b82c35e32276cce37d8dcc9f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>A gestora tamb\u00e9m destaca que o treinamento da equipe \u00e9 de extrema import\u00e2ncia neste per\u00edodo. Segundo ela, a afinidade dos <strong>setores Comercial e Marketing<\/strong> \u00e9 essencial na condu\u00e7\u00e3o dos trabalhos, pois permite redirecionar qualifica\u00e7\u00f5es de leads, \u00e1reas geogr\u00e1ficas de trabalho e novos argumentos para atra\u00e7\u00e3o.<\/p>\n<blockquote>\n<p>\u201c<em>Os treinamentos precisam acontecer tanto para a equipe de vendas, que far\u00e1 a abordagem, quanto para a equipe pedag\u00f3gica, que ir\u00e1 realizar o acompanhamento da visita da escola<\/em>\u201d, enfatiza.<\/p>\n<\/blockquote>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-fd3e9b-618ddb8295516ad85f8f309c95b98684\">\n.flex_column.av-fd3e9b-618ddb8295516ad85f8f309c95b98684{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-fd3e9b-618ddb8295516ad85f8f309c95b98684 av_one_full  avia-builder-el-23  el_after_av_two_third  el_before_av_one_fifth  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-khwg1dz8-102fd3ad75e77cffe9faacbda038136b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Os treinamentos da equipe est\u00e3o sendo, inclusive, um dos focos do <strong>Col\u00e9gio GGE<\/strong> para a campanha de matr\u00edculas deste ano. De acordo com a Gerente Comercial do Col\u00e9gio GGE e Sistema GGE de Ensino, Eduarda Queiroz, a equipe comercial passou por um treinamento intensivo de 20 dias, al\u00e9m do per\u00edodo de <em>ramp up<\/em> (momento de adapta\u00e7\u00e3o e aloca\u00e7\u00e3o).<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-djdcsf-945161d7ffb996c96aa80a3429c20b90\">\n.flex_column.av-djdcsf-945161d7ffb996c96aa80a3429c20b90{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-djdcsf-945161d7ffb996c96aa80a3429c20b90 av_one_fifth  avia-builder-el-25  el_after_av_one_full  el_before_av_three_fifth  first flex_column_div av-zero-column-padding  column-top-margin'     ><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-d10k7j-756b74a2b8560c5e51c566552a731a5e\">\n.flex_column.av-d10k7j-756b74a2b8560c5e51c566552a731a5e{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-d10k7j-756b74a2b8560c5e51c566552a731a5e av_three_fifth  avia-builder-el-26  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-khwg2njq-e1c8713d590989929213b9e9002b5e37 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><blockquote>\n<p>\u201c<em>Tamb\u00e9m acrescentamos mais algumas fases no nosso funil de vendas para que cada vez mais nossa presta\u00e7\u00e3o de servi\u00e7o seja centrada na experi\u00eancia do cliente. Nossas consultoras de vendas est\u00e3o preparadas para atendimentos virtuais e presenciais. Ambas modalidades oferecem a op\u00e7\u00e3o do fechamento da matr\u00edcula, ou seja, se a fam\u00edlia ainda n\u00e3o estiver se sentindo confort\u00e1vel para visitar a unidade presencialmente, todo seu atendimento pode ser feito de forma remota<\/em>\u201d, detalha.<\/p>\n<\/blockquote>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-beuxu7-c7b054005203a50556555369b303d37e\">\n.flex_column.av-beuxu7-c7b054005203a50556555369b303d37e{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-beuxu7-c7b054005203a50556555369b303d37e av_one_fifth  avia-builder-el-28  el_after_av_three_fifth  el_before_av_hr  flex_column_div av-zero-column-padding  column-top-margin'     ><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-khwhmq7q-b86cd84534dfdcf4b799ded0ad348885\">\n#top .hr.hr-invisible.av-khwhmq7q-b86cd84534dfdcf4b799ded0ad348885{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-khwhmq7q-b86cd84534dfdcf4b799ded0ad348885 hr-invisible  avia-builder-el-29  el_after_av_one_fifth  el_before_av_two_third '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div class='flex_column_table av-khwg48bv-0735101e3423d03ad65d98eb31a1f8e5 sc-av_two_third av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-khwg48bv-0735101e3423d03ad65d98eb31a1f8e5\">\n.flex_column.av-khwg48bv-0735101e3423d03ad65d98eb31a1f8e5{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-khwg48bv-0735101e3423d03ad65d98eb31a1f8e5 av_two_third  avia-builder-el-30  el_after_av_hr  el_before_av_one_third  first flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  '     ><section  class='av_textblock_section av-khwg4jft-b740789751157d96175b8671fba19e53 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Os <strong>materiais de apoio da equipe comercial<\/strong> tamb\u00e9m ganharam <strong>elementos digitais<\/strong>, como <em>QR Codes<\/em>, que direcionam os interessados para o n\u00famero de <em>WhatsApp<\/em> do setor comercial. \u201c<em>Tamb\u00e9m criamos materiais de apoio para esses momentos virtuais, como v\u00eddeos com o tour das unidades de ensino, e todo material f\u00edsico de venda foi transformado em digital<\/em>\u201d, conta Eduarda, acrescentando que, ao final de cada atendimento, as consultoras enviam um <strong>kit personalizado para a fam\u00edlia<\/strong>, onde est\u00e1 inserido todo o material de venda e alguns conte\u00fados ricos (e-books, v\u00eddeos, podcasts).<\/p>\n<\/div><\/section><\/div>\n<div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9noujz-68ee2cf52e4eaa9afaec4b6b22042449\">\n.flex_column.av-9noujz-68ee2cf52e4eaa9afaec4b6b22042449{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-9noujz-68ee2cf52e4eaa9afaec4b6b22042449 av_one_third  avia-builder-el-32  el_after_av_two_third  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-khwhj9py-833dd498dac037da8544856598c98299\">\n.avia-image-container.av-khwhj9py-833dd498dac037da8544856598c98299 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-khwhj9py-833dd498dac037da8544856598c98299 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-khwhj9py-833dd498dac037da8544856598c98299 av-styling- avia-align-center  avia-builder-el-33  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-6098 avia-img-lazy-loading-not-6098 avia_image ' src=\"https:\/\/www.sistemaggedeensino.com.br\/portal\/wp-content\/uploads\/2020\/11\/kit-online.png\" alt='' title='kit online'  height=\"960\" width=\"1444\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.sistemaggedeensino.com.br\/portal\/wp-content\/uploads\/2020\/11\/kit-online.png 1444w, https:\/\/www.sistemaggedeensino.com.br\/portal\/wp-content\/uploads\/2020\/11\/kit-online-300x199.png 300w, https:\/\/www.sistemaggedeensino.com.br\/portal\/wp-content\/uploads\/2020\/11\/kit-online-1030x685.png 1030w, https:\/\/www.sistemaggedeensino.com.br\/portal\/wp-content\/uploads\/2020\/11\/kit-online-768x511.png 768w, https:\/\/www.sistemaggedeensino.com.br\/portal\/wp-content\/uploads\/2020\/11\/kit-online-705x469.png 705w\" sizes=\"(max-width: 1444px) 100vw, 1444px\" \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-khwhktn8-2235f84f53be2543733e9afb1dd1d74e\">\n#top .hr.hr-invisible.av-khwhktn8-2235f84f53be2543733e9afb1dd1d74e{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-khwhktn8-2235f84f53be2543733e9afb1dd1d74e hr-invisible  avia-builder-el-34  el_after_av_one_third  el_before_av_one_third '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div class='flex_column_table av-khwg55bm-b549ce0c92eb33248aef904b48a7d876 sc-av_one_third av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-khwg55bm-b549ce0c92eb33248aef904b48a7d876\">\n.flex_column.av-khwg55bm-b549ce0c92eb33248aef904b48a7d876{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-khwg55bm-b549ce0c92eb33248aef904b48a7d876 av_one_third  avia-builder-el-35  el_after_av_hr  el_before_av_two_third  first flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-khwhjg54-005e00df7b865cd8109690e23a8a0a4e\">\n.avia-image-container.av-khwhjg54-005e00df7b865cd8109690e23a8a0a4e img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-khwhjg54-005e00df7b865cd8109690e23a8a0a4e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-khwhjg54-005e00df7b865cd8109690e23a8a0a4e av-styling- avia-align-center  avia-builder-el-36  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-6100 avia-img-lazy-loading-not-6100 avia_image ' src=\"https:\/\/www.sistemaggedeensino.com.br\/portal\/wp-content\/uploads\/2020\/11\/reuniao-online.png\" alt='' title='reuniao-online'  height=\"960\" width=\"1440\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.sistemaggedeensino.com.br\/portal\/wp-content\/uploads\/2020\/11\/reuniao-online.png 1440w, https:\/\/www.sistemaggedeensino.com.br\/portal\/wp-content\/uploads\/2020\/11\/reuniao-online-300x200.png 300w, https:\/\/www.sistemaggedeensino.com.br\/portal\/wp-content\/uploads\/2020\/11\/reuniao-online-1030x687.png 1030w, https:\/\/www.sistemaggedeensino.com.br\/portal\/wp-content\/uploads\/2020\/11\/reuniao-online-768x512.png 768w, https:\/\/www.sistemaggedeensino.com.br\/portal\/wp-content\/uploads\/2020\/11\/reuniao-online-705x470.png 705w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/div><\/div><\/div><\/div>\n<div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7stnlr-e6e16f56df9d46717cc2caa599c3efcc\">\n.flex_column.av-7stnlr-e6e16f56df9d46717cc2caa599c3efcc{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-7stnlr-e6e16f56df9d46717cc2caa599c3efcc av_two_third  avia-builder-el-37  el_after_av_one_third  el_before_av_section  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  '     ><section  class='av_textblock_section av-khwg50xt-fd8d598650d4893a86785aa4ef67ae86 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Outra estrat\u00e9gia do <strong>Col\u00e9gio GGE<\/strong> para as matr\u00edculas desse ano foi adapta\u00e7\u00e3o do evento de matr\u00edcula, o <strong>GGE Xperience<\/strong>, para o formato 100% online, transmitido atrav\u00e9s de <em>lives<\/em> no YouTube.<\/p>\n<blockquote>\n<p>\u201c<em>O evento de matr\u00edcula \u00e9 de extrema import\u00e2ncia para todos aqueles alunos e familiares que ser\u00e3o GGE ou que sonham em ser GGE. Al\u00e9m de ser um momento bem descontra\u00eddo, os participantes t\u00eam a oportunidade de conhecerem gestores, equipe pedag\u00f3gica, professores e alguns futuros amiguinhos, ent\u00e3o n\u00e3o poderia deixar de acontecer e, por isso, ele foi completamente transformado para o formato digital<\/em>\u201d, conta.<\/p>\n<\/blockquote>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-khwg72g8-3c365a5ac3f703e043cc1ed44212e1bd\">\n.avia-section.av-khwg72g8-3c365a5ac3f703e043cc1ed44212e1bd{\nbackground-color:#bbc8e8;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-khwg72g8-3c365a5ac3f703e043cc1ed44212e1bd main_color avia-section-default avia-no-border-styling  avia-builder-el-39  el_after_av_two_third  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6095'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-63sidr-442ff57cc7c1fa839d9972b9df2800b0\">\n.flex_column.av-63sidr-442ff57cc7c1fa839d9972b9df2800b0{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-63sidr-442ff57cc7c1fa839d9972b9df2800b0 av_one_full  avia-builder-el-40  avia-builder-el-no-sibling  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-khwg6s4r-ffa1b65b4b5c143f0a29acc301c6bfd7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Esse <strong>conjunto de estrat\u00e9gias<\/strong> mostra que h\u00e1 alternativas vi\u00e1veis para <strong>atrair novos alunos<\/strong> e envolver os antigos no processo de matr\u00edcula, mesmo diante das dificuldades apresentadas pela pandemia da Covid-19. A escola \u00e9 uma op\u00e7\u00e3o para futuros alunos somente ao fazer-se conhecida nas plataformas em que eles est\u00e3o presentes. 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